Q: Do your laundry detergents contain optical brighteners?
A: No, our laundry detergents do not contain optical brighteners. Optical brighteners are synthetic ingredients often found in conventional laundry detergents. Their purpose is to make white or pale color fabrics appear brighter after the dulling effects of washing, fading or dirt. Since optical brighteners have no cleaning function, we have decided not to include them as one of our small acts of love for the planet.