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Illustration of Love Home and Planet Packaging and Plants

love goals

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get to know our 6 goals for a better future

We are on a long journey to make your home and the planet more beautiful. And that starts with small but strong steps. Here’s what’s on our to-do list for the next 3 years.

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sourcing ingredients responsibly

We feel happy about infusing our formulas with several ingredients like lavender, mimosa flower and vetiver that come only from certified sustainable sources. However, some of our ingredients are still not there yet so we are committed that everything we use in our products that is natural will be from certified sustainable sources by 2021.

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reducing waste

Our packs are our pride and joy! Not only because they carry our fragrant and efficacious formulas, but also because we tried to use recycled materials as much as we could. While the vast majority of our packs are made with recycled plastic, three of our formats and most of our caps are not. Yet. That’s why we’re committing to have 100% recycled materials in all our products and our caps by 2021. Fingers crossed, we will get there!

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water conscious

We have some pretty brilliant scientists #humblebrag. In their goal towards making your home and our planet a little more beautiful, they've designed our products with water conservation in mind. We only make laundry detergents that are concentrated,  smaller to pack and transport, and use less water to make.  For water-less solutions, we formulated Dry Wash spray  to extend the life of your clothes  in between washes.

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counting our footprints with honesty

We’ll always be transparent and open about our carbon footprint and as part of that commitment we will not only disclose our annual carbon emissions through the production and distribution of our products – and the calculations we take to get there – but also self-impose a “tax” on the carbon we create while making our products. Our goal to reduce our carbon footprint by 20% before 2021.

We contribute $40 per carbon ton to a carbon tax fund which then supports programs that help to reduce carbon emissions and landfill waste. We are working on partnerships that help use our fund to encourage higher recycling rates and set up recycling communities. While we encourage you to partner with us to give a little more love to the planet by doing your small acts, we are also determined to reduce the carbon emissions through consumer use through our commitment to new technologies and formats. Stay tuned!

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love beauty and people for the planet project

We believe in the potential and power of small actions. Through our partnership with Ashoka, we are supporting the mission and vision of three young environmental activists, enabling them to keep working on their goals towards the planet. By 2021, we commit to doubling our support for planet lovers and to keep helping them transform their passion to impact.

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innovation around sustainability

Our love for homes and the planet means we need to work towards products that give you uncompromised quality and give a little love to the planet. We are committing ourselves to at least 1 innovation per year that will give you a clean fragrant home and help us give a small act of love for the planet too.

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